Content Creation

    Use Case

    Transform expert interviews into compelling content at scale

    Why Use AI for This?

    1

    AI guides the conversation to extract the most valuable insights automatically

    2

    Generate multiple content formats from a single interview session

    3

    Maintain authentic voice while structuring ideas professionally

    4

    Reduce content creation time from days to hours

    How It Works

    1

    Interview Setup

    Define your content goal, target audience, and desired output format. The AI prepares interview prompts tailored to your objectives.

    2

    Guided Conversation

    The AI conducts a natural conversation with your SME, asking follow-up questions and probing for depth based on responses.

    3

    Real-Time Processing

    As the interview progresses, the AI captures key insights, memorable quotes, and supporting examples.

    4

    Content Generation

    After the interview, the AI structures the conversation into polished content matching your selected format.

    5

    Refinement & Export

    Review, edit, and refine the generated content before exporting to your preferred format or platform.

    Real-World Examples

    SaaS Marketing Team

    Quarterly thought leadership series from 4 executive interviews

    A B2B SaaS company needed to establish thought leadership but their executives had no time to write. They conducted 4 x 20-minute interviews per quarter, generating 12-16 high-quality articles per year with minimal executive time investment.

    Consulting Firm

    50+ client case studies captured and published in 3 months

    A management consulting firm had years of successful projects but no documented case studies. They interviewed project leads for 25 minutes each, transforming oral histories into compelling proof points for sales.

    Marketing Agency

    Weekly newsletter sourced from 15-minute SME interviews

    An agency created a weekly industry insights newsletter by interviewing different team experts for 15 minutes each Monday. The AI transformed these conversations into subscriber-ready content by Tuesday.

    Common Challenges This Solves

    Executives and experts lack time to write, but have valuable knowledge to share

    Traditional content creation takes weeks and multiple rounds of revisions

    Maintaining consistent voice and quality across multiple contributors

    Scaling content production without proportionally scaling headcount

    Key Features

    Feature

    AI-powered interview guidance

    Feature

    Automatic transcript generation

    Feature

    Multiple output format options

    Feature

    Easy content refinement and editing

    Related Resources