From SME to Industry Voice: Making the Transition
Many subject matter experts have deep knowledge but struggle to become recognized industry voices. The transition requires intentional effort and strategic positioning.
The Gap Between Expert and Voice
Being an expert means having deep knowledge. Being an industry voice means:
- Sharing insights publicly and consistently
- Shaping conversations around important topics
- Being sought out by media, conferences, and peers
- Influencing decisions across the industry
The Transition Journey
Stage 1: Internal Recognition
Most journeys start inside an organization:
- Known as the go-to person for specific topics
- Asked to present at internal meetings
- Consulted on important decisions
Stage 2: Network Expansion
Building recognition beyond your organization:
- Speaking at local events and meetups
- Contributing to industry publications
- Active in professional associations
- Growing online presence
Stage 3: Industry Recognition
Becoming a recognized authority:
- Invited to speak at major conferences
- Quoted in industry publications
- Sought out for partnerships and collaborations
- Influencing industry direction
Accelerating the Transition
Document your expertise Capture insights from your daily work before they fade. Regular documentation creates raw material for content.
Find your unique angle What perspectives do you bring that others don't? Your unique experiences and viewpoints are your differentiator.
Build in public Share your learning journey, not just polished conclusions. Authenticity builds connection.
Create consistently Industry voices maintain presence through regular contribution. Aim for sustainable cadence over bursts of activity.
GetExperts helps SMEs capture their expertise through guided interviews, creating the foundation for becoming an industry voice.