Google Business Profile Update
Interview TypeCreate authentic local business updates in under 5 minutes
What Is It?
A quick, focused interview designed to extract content for Google Business Profile posts in under 5 minutes.
Captures the essential update, customer benefit, and call-to-action needed for effective local business posts.
The AI acts as a local marketing consultant, asking targeted questions to create engaging, concise updates.
Why Use AI for This?
AI extracts the most engaging angle from your update
Ensures posts include customer benefits and clear CTAs
Maintains consistent posting without writer's block
Captures authentic business owner voice naturally
When to Use
Announcing new products, services, or menu items
Sharing updated business hours or seasonal changes
Promoting upcoming events or special offers
Celebrating business milestones or achievements
Creating weekly engagement posts for local visibility
Content Structure
Core Update
The main announcement or news you want to share (what's new or changing)
Customer Benefit
Why this matters to local customers and how it helps them
Call-to-Action
Clear next step for customers (visit, call, book, learn more)
Interview Approach
Keep interviews brief and focused (3-5 minutes)
Extract the core update and why it matters to customers
Prompt for a clear call-to-action
Capture the authentic voice of the business owner
Example Questions
What's the update you want to share with customers?
Why would this matter to someone in your neighborhood?
What should customers do next—visit, call, or book online?
Is there a deadline or limited availability they should know about?
What makes this special compared to what you usually offer?
Real-World Examples
Restaurant Extended Hours
3-minute interview about new late-night hours became engaging GBP post highlighting convenience for night owls with "Reserve your table" CTA
Retail New Arrivals
4-minute interview about spring inventory became vibrant post about fresh styles with "Stop by this weekend" CTA
Best Practices
Keep posts between 150-300 characters for optimal engagement
Include a clear, actionable call-to-action
Focus on customer benefits, not just features
Use natural, conversational language
Post consistently to maintain local search visibility
Common Mistakes to Avoid
Writing posts that are too long and get truncated
Focusing on business features instead of customer benefits
Forgetting to include a clear call-to-action
Using corporate jargon instead of friendly, local language
Posting irregularly which hurts local search ranking